Why Organic Cotton?
About 23 percent of the world's insecticides and more than 10 percent of the world's pesticides are used on conventional cotton. These synthetic fertilizers and chemicals contaminate soil and ground water. In contrast, organic cotton is grown without pesticides, insecticides or defoliants.

Conventional cotton farming is one of the most destructive farming activities as it uses large amounts of pesticides, herbicides, and insecticides, many of which are known carcinogens. Organic cotton is grown using sustainable farming practices and protects the environment - for every 100% organic cotton t-shirt, 1/3 lb of pesticides and chemicals do not go into the environment.

What is Fair Trade?
Adhering to Fair Trade principles ensures that the products produced and sold do not exploit workers. With Fair Trade, workers are paid a fair wage, and child labor is never used. Instead of sweatshops, workers enjoy safe and healthy working conditions, and they benefit from equal opportunity employment. Fair Trade also protects the environment by promoting environmentally sustainable practices.

Why Hemp?
Using hemp makes our products even more environmentally friendly. The hemp plant is naturally resistant to pests and weeds, so the farmer doesn't need to dump toxic pesticides and herbicides on the land. Hemp also requires about 1/20th as much water to grow and process as cotton, and the hemp fiber is up to 4 times stronger than cotton. Fabric made from hemp naturally resists bacteria growth and filters harmful UV light. And thanks to new developments in preparing and finishing the fabric, hemp clothing is super soft and comfortable.